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Free Tools

Real formulas, running live. No email, no login.

Not lead-gen forms dressed up as calculators. The same maths behind every finding on this site — put in your own numbers, get a real answer, right now.

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Scale

CAC Calculator — Is Your Website Traffic Profitable?

Your real traffic, conversion rate, margin, and ad spend. Get your maximum sustainable cost per customer — the number that explains whether you're actually losing money on the traffic you're paying for.

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Live calculator
Scale

Footfall Calculator — Is This Retail Site Worth It?

Traffic, peel-off, conversion, AOV, minus rent, rates, and staff. Find out whether the "cheaper" unit is actually the more expensive decision — and exactly how much footfall you'd need to break even.

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Instant AI read
All four jobs

Describe a real problem, get an instant GOAS read

A campaign, a cost, a hire, a decision — type it in and get the job, the score, and the mismatch, using the same framework as the full audit.

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