Free tool · Scale

Footfall & Retail Rent Calculator

Work out if a site is actually worth what it costs — before you sign the lease. Ballpark numbers are pre-filled below — overwrite them with your real ones. Same formula as the worked example: traffic, peel-off, conversion, AOV, minus what it actually costs to run the site. Running a website instead? Try the online version →

Your numbers

Weekly passing trafficballpark: 3,000

Peel-off rate3%

Conversion rate25%

Average order value£24

Gross margin50%

Annual rentballpark: £20,000

Annual business ratesballpark: £4,000

Annual staff costsballpark: £24,000

Other annual fixed costsutilities, insurance, etc.

What this site would actually deliver

Net profit / (loss), per year

£0

Weekly walk-ins—

Weekly sales—

Annual revenue—

Annual gross profit—

Total annual costs—

To break even, this site needs at least — people walking past every week. Stand outside and count for an hour, at the time of day and day of week that matters most — does that number feel realistic?

Before you rely on this for a real decision: these are your own estimates, not audited figures. Peel-off and conversion rates especially are easy to guess wrong — the difference between 2% and 4% peel-off roughly doubles or halves everything downstream. If a site is close to breakeven either way, that's exactly the kind of decision worth getting a second opinion on before signing a lease.

Footfall & Retail Rent Calculator

Your numbers

What this site would actually deliver

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