GOAS Priority Actions — £499/Month Marketing Advisory Retainer

What's included

Monthly re-score

The same areas from your Initial Audit baseline, re-scored against current data each month — not a blank-slate re-audit.

Top priority actions

The highest-leverage moves for that month, each one scored and given a £ potential — not a long list to wade through, just what actually matters right now.

Live call, included

A 20-minute call every month is standard, not an add-on — enough time to actually discuss the findings, not just receive them.

Actions only

Recommendations and prioritisation, not implementation. Execution stays with you or your team — always.

What a monthly report looks like

Illustrative example — built to show the shape of it, not a real client's actual data.

Month 4 — Priority Actions

3 moves worth making this month

01

Recover Score: 4/10 (was 7/10 at baseline)

Retargeting spend has crept to 34% of paid social budget

Up from 21% at baseline. Job was to catch warm visitors — now inflating blended ROAS while new-customer volume quietly falls. Cap it back toward baseline share.

Potential: ~£600-900/mo reclaimed into prospecting

02

Defend Score: 3/10 (unchanged since baseline)

VIP segment still on the same cadence as everyone else

Flagged at baseline, still unresolved. Top-decile spenders got 4 blanket promo sends this month — the Defend job hasn't been actioned.

Potential: ~£300-500/mo margin protected on repeat spend

03

Defend Score: 5/10 → drops to 3/10 next month if unaddressed

New email platform tier kicks in next month

List has grown past the current pricing bracket. Cleaning dormant contacts before the higher tier bills is cheaper than paying for them first and cleaning up after.

Potential: ~£150/mo cost avoided

Total potential this month: ≈£1,050-1,550 — against a £499 retainer cost. That's the bar every month is measured against, not just this one.

Illustrative figures — scores and £ potential are calculated the same way as the full audit, against your baseline, not a generic benchmark.

Why £499, not less

A cheaper, lighter-touch version of this retainer is possible — but it trades away the thing that actually justifies paying for it every month. £499 buys more time spent on the account each month: a proper re-score, not a quick automated check, and a real 20-minute call to actually discuss it, not a report left to sit in an inbox.

The standard this is held to: every month should surface more profit opportunity than the retainer costs. If it stops doing that, the right move is to pause it, not to keep paying out of habit — that's a genuine test, not a sales line.

The boundary, stated plainly

This retainer tells you what to do next and why it's the highest-leverage move — it does not build the campaign, write the email, or make the hire for you. If you want implementation support too, that's a separate conversation, not assumed as part of this tier.

Start with the Initial Audit.

The £499 baseline is what makes this retainer worth running afterward.

See the Initial Audit →

GOAS Priority Actions — £499/month

What's included

What a monthly report looks like

Why £499, not less

The boundary, stated plainly

Start with the Initial Audit.