A smaller-scope version of the Forensic Audit, built for businesses where £2-3k isn't an easy approval yet. Same rigour, same personal review, narrower focus.
2-3 areas reviewed. An "area" is one connected part of the business — one channel, one cost line, one operational decision. Examples: email marketing, PPC account structure, shipping cost strategy, a single hiring decision.
Not: "marketing" as a whole, or the full customer journey end to end — that spans more than 2-3 areas and belongs in the Forensic Audit instead. We agree the specific 2-3 on the scoping call, in writing, before any data changes hands.
A full GOAS scorecard baseline is set across those areas — this is the asset that makes the £499/mo retainer fast to run properly afterward.
Top 5-6 findings expanded in full — root cause, evidence, and a specific fix for each, quantified in £ where possible.
3-5 working day turnaround, plus a 20-minute live walkthrough call to go through what was found.
Identify the 2-3 areas most likely to be running without a clear job, and what you're actually trying to achieve.
Only what's needed for those specific areas — no blanket data request.
Baseline set, top 5-6 findings written up in full, personally reviewed before delivery.
Go through what was found, agree what's worth acting on first.
Same format as the full audit — just scoped to fewer areas.
Not a mock-up. A genuine £499-tier audit, anonymised.
A client came to us mid-crisis, not mid-planning: an agency handover had left their Meta Ads account effectively unmanaged, running on a couple of basic campaigns just to keep things ticking over. Nobody had time to properly rebuild it, and — like most accounts we see — nobody had ever written down what each part of it was actually supposed to achieve.
So that's where the audit actually started. Not with performance numbers — with establishing, campaign by campaign, what job each one was doing, and being honest wherever that answer was simply "nobody knows." That process alone surfaced something the account's own reporting had been hiding: a single blended return target being used to judge two fundamentally different kinds of spend against each other, in a way that could have quietly starved the campaign doing the most genuine good.
That's the actual method, not just the pitch: establish the goal a decision should be judged against, before scoring the decision. Here's the real, anonymised report that came out of it — five findings, exactly as delivered, nothing added for show.
12 pages · real 90-day account data · client name withheld
View the full example (PDF) →Smaller or earlier-stage founder-led businesses who want proof the method works on their business before committing to the full £2-3k audit — or who genuinely only need 2-3 areas looked at right now.
If you already know the problem spans 4+ areas of the business — marketing, cost, team, and expansion all at once — the full audit is more efficient than stacking multiple Initial Audits.
What's genuinely different — not just "cheaper."
| £499 Initial Audit | £2-3k Forensic Audit | |
|---|---|---|
| Scope | 2-3 defined areas | Whole business |
| Findings | 5-6 findings, in those areas | Comprehensive, across the business |
| Data requested | Only what's needed for those areas | Full business data |
| Scorecard | Baseline, those areas only | Full diagnostic, whole business |
| Turnaround | 3-5 working days | Confirmed on scoping call |
| Walkthrough | 20-minute call | Full findings session |
Nothing's held back at £499 within its scope — the findings are as rigorous, evidenced, and personally reviewed as the full audit. The difference is purely how much of the business gets looked at.
15 minutes to confirm it's the right fit, then straight into the work.
Book a free chat →