Start with the £499 Initial Audit — proof the method works on your business, at a scope that's an easy yes. The Forensic Audit is the full-depth engagement, for whenever you're ready for the whole picture.
2-3 areas reviewed, full GOAS scorecard baseline set, top 5-6 findings expanded. 3-5 day turnaround plus a 20-minute walkthrough call. This baseline is what makes the retainer below fast and cheap to run.
See full detail + example →Each month, the same areas re-scored against the baseline, with a live 20-minute call included as standard — not an add-on. Actions only — recommendations and prioritisation, not implementation. Execution stays with you.
The goal every month: find more profit than the retainer costs. If it stops doing that, that's a reason to pause it, not a reason to keep paying.
See full detail + example →| Situation | Best fit |
|---|---|
| Not ready for a £2-3k spend, want proof first | Initial Audit (£499) |
| Already have a baseline, want ongoing prioritisation without a full re-audit | Priority Actions (£499/mo) |
| Need the full picture across marketing, cost, team, or expansion in one go | Forensic Audit |
| Want implementation, not just recommendations | Neither — this is a diagnostic and prioritisation service, not an execution agency |
AI helps pull and pattern-match the data — that part is genuinely faster with it. But every finding, every number, and every recommendation is personally reviewed and signed off, built on 20 years running commercial and marketing functions hands-on. You're not getting a template output.
The Forensic Audit and the SME tier are both diagnostic and prioritisation services. You get root cause, evidence, and a ranked fix list — execution stays with you or your team. If ongoing support to implement is needed, that's a separate conversation, not assumed as part of either tier.
On the scoping call, using a structured discovery process that identifies which GOAS job — Scale, Defend, Recover, or Learn — is showing the strongest signal of being mismatched. That's usually where the audit will find the most.
Founder-led businesses roughly £2-15m in revenue, where the founder is still deeply hands-on and there isn't a full exec team yet. The SME tier fits the smaller end of that range or earlier-stage businesses.
Yes — GOAS Priority Actions is a rolling monthly engagement with no lock-in. Cancel anytime.
No. Marketing is often where the audit starts because it's the easiest place to see a mismatch, but the same framework applies to cost structure, team and hiring decisions, and expansion commitments. Scope is agreed on the call based on where the business actually needs it.
The scoping call answers that in 15 minutes.
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