Every piece here starts from an actual situation — a real mismatch, a real number, a real fix. No "10 tips for better marketing" filler. New ones added as they happen. Looking for the calculators instead? See Free Tools →
The four-week test, and a real case where a senior hire — brought in specifically to grow profit — became a net cost instead.
Read the piece →A verification task nobody replaced, two months of unchecked invoices, and £36,000 that should never have been paid.
Read the real finding →One person is efficient. Two people is just twice the cost — unless the second hire has a clear goal, tested before you commit, not after.
Read the piece →References have a limit, big client names cut both ways, and two mistakes deserve a post each — both explored in full in this series.
Start the series →Sounds risk-free. The maths says otherwise — a real worked example of the £5k you save versus the £20k you actually lose.
Read the worked example →An agency forecast a full year off recent data that looked optimistic but not unreasonable. Nobody checked the baseline.
Read the real story →Tax takes a bigger bite as you grow — real, and mostly outside your control. There's a second squeeze running alongside it that's entirely yours to fix.
Read the piece →Why the cheaper unit is usually the more expensive decision — the real formula behind footfall, worked through with numbers.
Read the worked example →Retail walks the shop every morning before opening. Online almost never does the equivalent — with a real, currently-running ad as proof of what that costs.
Read the worked example →Why a platform's suggestion to spend more at a lower ROAS can quietly mean spending more to lose money faster — with the real maths worked through.
Read the worked example →Most agency relationships don't fail loudly — they fail quietly, at exactly the agreed target. Six signals worth checking, and why founders keep switching agencies without solving it.
Read the worked example →Real findings from live commercial work — brand search cannibalisation, an untested shipping policy, a mispriced email platform, and more.
See all findings →What happens when a job gets assigned to a promotion but only pursued through the cheapest channel to activate, not every channel that could serve it.
Read the worked example →15 minutes. No pitch, just a look.
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